🎤 Speaker 1:

Well, welcome back to another Media Firestorm case study where I get the honor and privilege of bringing one of our fabulous clients over to you so you can learn about her experience with Media Firestorm. My name is Angel Tuccy. You can find us. We are the founders of the Need a Guest community.

So, if you are looking for opportunities to leverage the power of podcast interviews to grow your business, check us out over at needag guest.com. I have the the honor and pleasure of bringing to you Janae Plet and talking about her journey with Media Firestorm. Jana, how long ago did you enroll in Media Firestorm? Maybe about a month and a half ago. About a month and a half ago.

All right. So, we’re about a month and a half in. Go ahead and introduce yourself. Tell us where you’re coming from and tell our audience a little bit about your business and what you do.

Yeah. Um, so I am a former healthc care lawyer turned sex and intimacy educator and coach. I’ve been doing that for 15 years. It happened because I was in a sexless marriage for 26 years and then did my own personal healing journey and decided just to transition my entire life and my entire career which has been amazing.

Um I am located in Asheville, North Carolina and um I at the moment primarily work with couples who are in sexless marriages or really having very serious intimacy um and relationship issues. Uh, and I run intensive retreats over a 4-day period, um, where we really get down into the weeds, if you will, um, and work through their specific issues in a very interactive, experiential way. Wow. Wow.

What a huge transition. And I mean, I know that was your journey and your experience, but did you ever imagine that there would be such demand for for this for this service? No, not really. I mean, I, you know, in retrospect, it’s like, oh yeah, there’s so many people living in sexless marriages. It’s like incredibly common.

Um, but it was, you know, when I was going through it, it just it wasn’t something that was really spoken about. There weren’t coaches. There were sex therapists, but this is like a whole different environment in the last, you know, since I started in the last 15 years. It’s really expanded, which is fantastic.

Yeah. Okay. So before enrolling in Media Firestorm, which really was not that long ago, what were you doing to grow your business? What were you doing for marketing? What was working for you? Yeah. So, uh, I was in this weird situation where I didn’t have to do very much.

Um, I basically just spent, you know, $600, $700 a month on Google ads. Um, and those Google ads were basically filling my retreats, both my private retreats and I also do international retreats as well. And they were doing great. I mean, I’ve done this for like three and a half years, four years.

Um, and it had been very, very successful for me. And I didn’t really, you know, I had a newsletter that went out once a week. Um, uh, and that was basically all that I really had to do. It was, it was amazing.

Life was great. Life was great. So, if it was going so well, what made you want to implement another strategy? Um well that strategy like many you know other marketing strategies started to not be very successful like for for reasons that nobody really can understand. Um nobody on my marketing team understands it.

You know Google changed their algorithm you know AI like who knows. Um but it just started being not that successful. So, while I still do Google advertising and I’m actually now really starting to track it, it’s still hard to know really, you know, how well the ads are actually doing in the visibility piece. Um, I was like, well, this isn’t good.

I haven’t I haven’t booked a clients in a couple of months, and now I’m looking at my calendar, which is usually booked out six months in advance, and it’s not even booked out two months in advance. So, I was kind of like in a crisis mode and, you know, spinning my wheels trying to figure out was what was going on. Um, and I didn’t I didn’t know what to do, but I knew I had to do something. And so, how did you find us? How do how did we connect? I don’t even know the answer to that question, Angel.

Like, somehow an email of yours showed up in my inbox. Um, which is weird because I didn’t know anything about you guys, but it just kind of somehow the universe was like this. Um, literally that’s that’s what I remember. Maybe like an affiliate of yours who I’m on a list with.

You I don’t know. You don’t know. But but it was the universe brought us together. The universe brought us together.

And so in the last in the last month and a half, what strategies what have you implemented or what have you learned from from you know the media firestorm strategy? What have you implemented? What are you doing differently to to grow your business? Oh, so much. First of all, I’m working really hard, which is both great, but also like I’m working really hard. I was kind of in semi-retirement before. Um, but um so I’ve been um well, one of the things I learned, one of the great lessons I’ve learned um from you and Jamie is like in order for people to know that you’re open, you actually have to let people that you’re open 24 hours a day.

And so as much resistance as I had to like actually starting to send out daily emails, um I’ve actually implemented and I don’t I don’t send them out daily. I do like five a week. Um and I think that’s fair, right? Five a week. That’s Yeah, for sure.

Right. and I take, you know, um and then, you know, while I lost, you know, maybe a hundred people on my list, um out of 3,000 active subscribers, um everybody else has stayed, which has been, you know, really amazing for me. Um and the open rate’s still really good and and that’s been helpful. I I have a hard time tracking how much business has come in from that, but I know that people are much more aware of what I’m doing.

Um, and I think that’s been useful as especially as I’m trying to fill some of my international retreats because I can see they keep on opening the email over and over and over again. I’m like, “Oh, you’re somebody who’s interested.” Yeah, clearly. Um, and I need to follow up with you, you know, personally or um, you know, just reach out. So, I’ve been doing that.

Um, and I’ve also enjoyed like the creativity around it, you know, like um, creatively writing different emails, writing story emails, talking more about my own personal relationship with my partner or whatever challenges I’m going through. So, just being like more open and vulnerable. Uh, and I’ve enjoyed doing that. And, you know, I I’ll be honest like I work with chat GPT.

We have a very good working relationship and my you know clients and customers all feel like the emails are actually coming from me because it it writes in my voice. Um then um I’ve obviously been applying for a lot of podcasts and recording podcasts. Um and I’ve loved that. That’s been probably and that’s really what I was more interested in when I found out about this.

like I was much more sold on the like book on I think I’m doing a 100 podcasts book on 100 podcasts right um rather than like the daily emails which I’m like um uh and that’s been a ton of fun um I just enjoy meeting really interesting people hosts are great I’ve had a great great response from my pitches and they’re getting better by the day I I start start to have like some emails that go out that I’m like Oh, I like this. This seems to be working, right? We do. We get we get just a little bit better every day. And so, a couple things, right? Number one, what you came to us for was getting booked on podcast.

That was the the carrot, right? The exciting shiny thing, which is working. You’ve been um how many podcasts have you um been booked on so far since enrolling? Do you know approximately? Yeah, something like maybe 37 or 30. Oh my gosh. Wow.

Right. Okay. I haven’t I haven’t recorded them all. recorded, right? Because it takes a minute and we really only want you we don’t want this to overwhelm your life.

You know, two interviews a week, so over over, you know, a month and a half, that would be, you know, 8 to 10. So, if we, you know, if it worked out perfectly, it doesn’t always scale up exactly, but 37 booked is was is quite exciting and exactly what you came for. the additional bonus is opening up your store, sending out those those emails. And I know a lot of people worry about the unsubscribes, but they weren’t going to buy anyways, right? It really does it does highlight who your people who your buyers are, your potential buyers, who the people that are interested in in really working with you.

And I would love for you to track, right, how many how many calls we’re booking, right? And how many people and we can talk about we can talk about that. I love that. So, did you have any doubts, you know, in enrolling when before you signed up with us? Were there any fears about about enrolling in Media Firestorm? Didn’t um I I you know, uh when my book came out in 2018, I did a lot of podcasts and I knew that I had I got a lot of really good um I got clients from it. I got good leads from it.

Um, so I knew that doing podcasts it was something that would be um, probably a good idea for me. And I have a new book coming out in March. So I already in my mind, you know, when I when I found out about this, I was like, “Oh, well, this is a no-brainer. I’ve got a I’ve got a new book coming out in March, and I’m going to be doing this anyway, and this way I can develop relationships.” Um, before the book comes out, my publisher was thrilled like, “Oh, you’re going to be doing all these podcasts and blah blah blah, right?” And so it it was just like it was almost like yeah this makes total total sense for me.

I I really didn’t have um any any doubts about it. I think that for me like one of the added benefits that I didn’t expect was like the calls with Jamie which have been really helpful like reworking my lead mag like there’s I’ve done a lot. I’ve redone my homepage. Um I’ve reworked my lead magnet.

I try different lead magnets like just really, you know, trying and then tracking like, oh, this is what’s getting people’s attention, right? Like there I’ve learned so many tools and tricks that I’ve been using um in my, you know, in my podcast that I’ve been doing and in my marketing and that, you know, I think has been really useful for me. I’ve learned a lot. Yeah, those those coaching sessions with Jamie are are incredible. And he hosts he hosts them every other week.

So twice a month you get to plug in to a coaching session with Jamie. He brings a lot of skill set when it comes to tracking technology, sales, copywriting, and and it’s just bonus, right, that you guys get that that access. So thanks for thanks for bringing that up because it is it is an added an added extra that a lot of our clients brag about and rave about those those sessions. He’ll he’ll test you for sure, right? And you know, a lot of times we’re just doing things that we’ve always done, but but if it’s not getting the results we’re looking for, and he’s really good about making sure that we’re focused in on the activities that are that are bringing bringing those results.

What would you say, Jana, uh to somebody who’s thinking about enrolling in in Media Firestorm and they’re kind of on the fence? Is there any advice or any any tips you want to give them? Yeah, I mean, I I would just like use a Nike line. Just do it. Like I think there’s no downside to it as long as you’re um as long as you’re intentional, as long as you’re focused, and as long um as you know, you’re committed to it. I think that’s um I think it’s a great program.

I’ve um I’ve talked to some other people about like, hey, I think you should, you know, maybe consider this program. Uh I think it’s I’, you know, I’ve done a lot of I’ve done a lot of marketing programs. I’ve done a lot of business development programs. I’ve spent thousands, tens of thousands of dollars in marketing and SEO.

Um, and I think this has been one of the best, you know, investments that um, I’ve I’ve ever made. And I don’t say that lightly. Well, thank you for that. Thank you.

Thank you. I got that recorded, right? I got that. Yes, you have that. You have that on my recording.

All right, Chené, I know you I know you led and we opened up with how you serve your clients and how people work with you, but let’s just wrap that up again. How do you serve your clients and what’s the best way for them to connect with you? Yeah. So, um I primarily work with couples who are in sexless marriages or are having significant intimacy and relationship challenges. Um and I serve them by offering a different approach than most therapists, family therapists, couples counselors, even sex therapists do, which you know, their approach is like talkbased.

We’re going to talk about this. I’m going to have you read a book. you’re going to come in and we’re going to talk and then maybe I’ll send you with home with homework. But that’s not really effective when it comes to intimacy because for for you to be able to really um improve your sex life and intimacy, you have to have a felt sense of each other, felt sense of each other, a very embodied sense of each other.

And that’s what my work is. It’s very experiential. It’s very interactive. You get to feel what it’s like to be vulnerable with your partner in your body as you’re experiencing vulnerability.

You get to feel what it’s like to build erotic energy in your partner um as that’s happening. And I think that’s one of the reasons that my retreats are like, you know, I have like a 90% success rate, which is very very high success rate, especially in this area. And the changes that occur like all the time. I just had a couple here last weekend, Angel, who came to me.

They were basically in a sexless marriage. They’re pretty young. They’re in their late 30s. Um, and by the time they left, things had completely shifted, not only in their physical relationship, but in their ability to be able to to talk with each other honestly and authentically about what their experience was and what their feelings were and to be able to repair some of the past hurts and burdens.

Um, and that happens all the time. That is not, oh, you know, that’s a a once in a year thing. was like, “No, that pretty much 90% of my couples that is exactly what happens.” Um, and so it’s just a very unique experience that I offer. And then I also offer group retreats.

I offer a group retreat for women, a central awakening retreat once a year. Uh, this one is going to be in February in Costa Rica and a group couples um passion in paradise retreat also in Costa Rica once a year as well. So do all of that. How much fun? How much fun for you to get to see the the dramatic shift in change and you’re saving relationships, right? And if you can save relationships, you can save the world.

And so, you are definitely, you know, just a a gift, a gift to humanity. I’m so excited that we found our way to each other. The universe brought us together. Chené, how do we connect with you? How do we follow up with you? Um, you can reach me on my website which is passionate intimacy retreats that’s with an s.com.

And then I guess I’ll offer this to everybody who listens. I have a free gift as well um which is a free video class on 20 minutes to to have better sex. It’s like seven three minute videos that are very very helpful tips and you can find those at um how toimprovemy lovelife.com. How to improvemy lovelife.com.

I love that. Well, you know somebody who wants to improve their love life, like we always want to get better, right? How to improvemyloife.com. Go grab that free gift and then learn more if it if you or somebody you know needs to have a stronger relationship with their mate. Passionate retreats.com.

Chen, thanks so much for being with us today. I appreciate you for taking the time out to share your journey with strangers, right, and with the world. But truly what you are doing is is incredibly beautiful and you can see why she’s such a popular guest, right? People want to talk about relationships. They want to get better and be closer to the one that they love and that they care about the most.

And and we have the rock star right here. Thanks so much. Thank you, Angel. All right.

Fun chatting with you. It’s always a great time to chat with you. I love these. I love doing these case study interviews.

And so if you’ve ever thought about leveraging the power of being a podcast guest and what that can do to create more impact and share your story and attract more clients to you, follow us at needagguest.com. need a guest.com. I’m Angel Tuccy. I’ll see you on the next time.

Bye-bye. .